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Home / IAS Preparation / Pink E-Rickshaw Scheme

Pink E-Rickshaw Scheme: Scheme Details, Launch, Loan Support & UPSC Notes

Last Updated on May 23, 2025
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The Pink E-Rickshaw Initiative as an advanced step toward women's empowerment through sustainable mobility disclosed by Maharashtra. Spearheaded by Deputy CM Ajit Pawar, the endeavor began in Pune, and now, the company desires to distribute eco-friendly electric rickshaws across the state under The Pink E-Rickshaw scheme .

This topic, The Pink E-Rickshaw scheme is related to General Studies Paper II and General Studies Paper III, which covers Initiatives directed at Social Justice and the Indian Economy. Join UPSC Coaching today to raise your preparation. 

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Syllabus

General Studies Paper II and General Studies Paper III

Topics for Prelims

Pink E Rickshaw Scheme

Topics for Mains

GS Paper II (Social Justice)- The scheme's focus is on empowering women and promoting financial independence.

 

GS Paper III (Indian Economy)- The Pink E-Rickshaw Scheme is an example of a government initiative aimed at promoting economic empowerment, particularly for women. 
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Why In The News?

The Pink E-Rickshaw initiative launched in Maharashtra aims to empower women by providing them with eco-friendly transportation options. Deputy Chief Minister Ajit Pawar recently announced the distribution of these electric rickshaws as feeder services at metro stations, airports, and tourist destinations.
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What is the Pink E-Rickshaw Scheme?

The Government of Maharashtra has launched the Pink E-Rickshaw (scheme) Initiative. It is a pioneering scheme to empower women economically and socially while promoting eco-friendly transport. As notified by Deputy Chief Minister Ajit Pawar, the Pink E-Rickshaw scheme  started with a thriving pilot in Pune and is now growing across the state.

The Pink E-Rickshaw scheme aspires to provide electric rickshaws to women, particularly those from vulnerable backgrounds. It presents them with a sustainable livelihood option. The Pink E-Rickshaw scheme also has substantial economic support, training, and infrastructure development. Creating a holistic model for women's empowerment.

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Key Features of The Pink E-Rickshaw Scheme

The Pink E-Rickshaw Scheme is a women-focused initiative by the government to promote safe, eco-friendly, and self-employment opportunities for women. The Pink E-Rickshaw Scheme aims to increase women's participation in public transport services while ensuring passenger safety. GPS tracking, panic buttons, and other safety features are integrated. The Pink E-Rickshaw scheme also supports green mobility goals by promoting non-polluting electric vehicles, contributing to a cleaner urban environment. 

Key features include sponsored loans, training for driving and maintenance, and priority permits for women applicants.

  • Scheme Details: The Pink E-Rickshaw initiative intends to distribute 10,000 pink e-rickshaws across eight districts. The immediate goal is to financially and socially empower women. The Pink E-Rickshaw scheme concentrates on women aged 20 to 50, specifically targeting widows, divorcees, and those from low-income backgrounds.
  • Financial Assistance and Subsidies: The central government provides a subsidy of ₹25,000 per vehicle, while the state government contributes ₹75,000. Beneficiaries must make a 10% down payment, with the remaining 70% funded through low-interest loans from banks.
  • Training and Support: Kinetic Green, a partner in the initiative of The Pink E-Rickshaw, presents free driving training and services for acquiring driving licenses. They also commit to setting up a robust charging infrastructure, including 1,500 charging stations across participating districts. Each Pink E-Rickshaw comes with a five-year warranty and an Annual Maintenance Contract (AMC).
  • Infrastructure Development: Plans are underway to establish over 1,000 charging stations in Pune to support the initiative. The government is also negotiating partnerships with ride-sharing platforms like Ola and Uber to integrate these Pink E-Rickshaws into their services.
  • Impact on Women's Empowerment: The Pink E-Rickshaw scheme aspires to improve women's confidence and independence. By providing a trustworthy source of income, women can take charge of their lives. Testimonials from beneficiaries emphasize the transformative result of this scheme on their livelihoods and self-esteem.
  • Safety Features and Vehicle Specifications: Each Pink E-Rickshaw is furnished with GPS navigation and features that guarantee passenger safety. They can accommodate four passengers and have a range of 120 km per charge. The vehicles are developed for convenience, with dual suspension and high ground clearance.

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An Overview of Pink E Rickshaw Scheme

Summary

Details

Why in the news?

Pink E-Rickshaw Initiative: Empowering Women through Green Mobility

Initiative Name

Pink E-Rickshaw Initiative

Launched by

Deputy CM Ajit Pawar

Pilot Location

Pune

Target Group

Women (20–50 years), especially widows, divorcees, and low-income

E-Rickshaws to be Distributed

10,000

Financial Aid

₹1 lakh subsidy (₹25k Centre + ₹75k State)

Down Payment

10%

Loan Support

70% through banks at low-interest

Technical Partner

Kinetic Green

Training Offered

Free driving and licensing support

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Key Takeaways on Pink E Rickshaw Scheme For UPSC Aspirants!

 

Women-Centric: Designed primarily for women drivers and passengers, promoting women's empowerment and safety.

 

Eco-Friendly: Electric-powered, reducing carbon emissions and contributing to cleaner urban transport.

 

Employment Opportunity: Offers livelihood options for women, especially in urban and semi-urban areas.

 

Safety Features: Often equipped with GPS, panic buttons, and CCTV to enhance passenger security.

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Pink E Rickshaw Scheme UPSC FAQs

The target group of the scheme is women (20–50 years), especially widows, divorcees, and low-income.

70% through banks at low interest is allocated for the Pink E-Rickshaw scheme.

Kinetic Green is the technical partner of the Pink E-Rickshaw scheme.

₹1 lakh subsidy (₹25k Centre + ₹75k State) is the financial aid for the Pink E-Rickshaw scheme.

The purpose of the Pink E-Rickshaw Scheme is to empower Women through Green Mobility.
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