In which city/district of India was the first cash-and-carry store opened by CSC to promote rural marketing?

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NTPC CBT-I (Held On: 9 Jan 2021 Shift 1)
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  1. Haridwar
  2. Bhopal
  3. Surat
  4. Moradabad

Answer (Detailed Solution Below)

Option 4 : Moradabad
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The correct answer is Moradabad.

Key Points

  • India's first cash-and-carry store was opened in Moradabad.
    • It was launched by Common Services Centres(CSC) to promote rural marketing.
    • The first Cash and Carry Store was launched in Kanth, Muradabad (Uttar Pradesh).
    • Each cash and carry establishment will, directly and indirectly, employ at least four people.
    • The stores also offer free membership benefits to other CSC village-level entrepreneurs and government employees.

Important Points

  • Citizen-Centric Services are provided by Common Services Centres (CSCs) as part of the Digital India initiative.
    • CSCs are delivering many government and non-government services to citizens in rural India across the country.
    • The store currently has products of Godrej, Patanjali, JIVA, Crompton, i-Ball.
    • Common Services Centres (CSCs) are also selling IFFCO fertilizers and seeds through its vast network in the country.
    • In recent months, CSCs have evolved into a "one-stop-shop" for the rural population, providing services such as passports, pensions, railway tickets, LPG cylinder booking and delivery, and banking, among other things.

Additional Information

  • Haridwar is a city in Uttarakhand.
    • The Kumbha Mela, which takes place every 12 years at Haridwar, is a Hindu festival.
  • Bhopal is a city in Madhya Pradesh.
    • Bhopal is also known as the City of Lakes.
  • Surat is a city n Gujarat.
    • According to the Swachh Survekshan 2020, Surat is India's second cleanest city as of August 21, 2020.
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