Which of the following factors affect mediated persuasion? 

A. Extended media reach 

B. Round-the-clock communication 

C. Media differences 

D. Audience fragmentation 

E. Message characteristics 

Choose the correct answer from the options given below: 

The correct answer is 3, C, D, and E only.

Key Points The factors that affect mediated persuasion are:

• Media differences: 
  • ​This refers to the different ways in which different media can be used to persuade people.
  • For example, television is more effective for emotional appeals, while print media is more effective for factual appeals.
• Audience fragmentation: 
  • This refers to the increasing number of ways in which people can access media content.
  • This can make it more difficult to reach a specific audience with a persuasive message.
• Message characteristics: 
  • This refers to the content of the message, as well as the way in which it is delivered.
  • The message characteristics can have a significant impact on the effectiveness of the persuasion attempt.

The other factors listed, extended media reach and round-the-clock communication, are also important, but they are not as directly related to mediated persuasion.

• Extended media reach refers to the ability of mediated messages to reach a large number of people.
• Round-the-clock communication refers to the ability of mediated messages to be communicated 24 hours a day, 7 days a week.

Therefore, the factors that most directly affect mediated persuasion are media differences, audience fragmentation, and message characteristics.