Which media group unveiled AI-powered music artists Aishan and Ruh?

The correct answer is India Today Group.

In News

• The India Today Group (ITG) introduced AI-powered music artistes Aishan and Ruh at the India Today Conclave.

Key Points

• Aishan and Ruh are AI-driven virtual musicians launched under ITG’s platform, Stage Aaj Tak.
• They are designed to engage and evolve with audiences through social media, virtual concerts, and AI-generated content.
• Aishan, a 22-year-old virtual artiste, blends indie acoustic and pop influences, drawing inspiration from Ed Sheeran.
• Ruh, a 24-year-old AI musician, embodies a free-spirited personality, using music for bold self-expression.

Additional Information

• Artificial Intelligence in Music:
  • AI-powered music artistes are capable of generating fresh content without creative fatigue.
  • They can interact with fans in real time, adapting to trends and audience preferences.
  • AI-generated music is already being used in streaming platforms to enhance audience experience.
• India Today Group's Digital Innovation:
  • The ITG has been a pioneer in digital journalism and technological advancements in media.
  • Its latest foray into AI-driven artistry signals a shift in how music is produced and consumed.
  • The group’s initiative merges human imagination with AI capabilities to create unique music experiences.