Question
Download Solution PDFThe degree to which the results of an innovation are visible is called:
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFThe adoption of an innovation depends on several factors, including how easily it can be observed, understood, and tested by potential users.
Key Points
- Observability refers to the degree to which the results and benefits of an innovation are visible to others.
- When an innovation is easily seen in action and its positive effects are noticeable, people are more likely to adopt it.
- Higher observability encourages social proof, as individuals are influenced by the experiences of others who have already used the innovation.
- For example, the widespread use of solar panels becomes more attractive when people see neighbors benefiting from reduced electricity bills.
Thus, it is concluded that the degree to which the results of an innovation are visible is called Observability.
Hint
- Complexity refers to how difficult an innovation is to understand or use. If an innovation is too complex, its adoption rate decreases.
- Compatibility measures how well an innovation aligns with the existing values, needs, and experiences of potential users.
- Triability refers to the extent to which an innovation can be tested on a limited basis before full adoption. Innovations that allow trial usage are more likely to be accepted.
Last updated on Mar 4, 2025
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