Question
Download Solution PDFWhich of the following products would require intensive modification in the international arena?
Answer (Detailed Solution Below)
Detailed Solution
Download Solution PDFCosmetic products would require intensive modification in the international arena.
Important Points
- The international market for cosmetics may necessitate extensive adaptation due to regional cultural and legal variations.
- To comply with the regulatory requirements of other nations, such as ingredient limits and labelling requirements, cosmetic items may need to be adjusted.
- Moreover, cultural differences in cosmetic trends and preferences can need alterations to product packaging, advertising, and formulas.
- Tennis rackets, laptop computers, and cameras, on the other hand, might have more common features and functionalities that don't need major adjustments to be successful in many markets.
Last updated on Jun 27, 2025
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