To keep the brand live, contemporary and relevant, marketer uses a variety of measures such as

(a) Brand extension

(b) Brand rejuvenation

(c) Brand relaunch

(d) Brand proliferation

Which of the following is correct?

The correct answer is (A), (B) , and (C) only.

Key Points Branding is the process of creating a strong, positive perception of a company, its products, or its services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

Important Points

•  Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.
• Brand Rejuvenation is the process of changing the 'look and feel' of your brand while leaving the brand/business foundations relatively untouched.
• Brand Relaunch describes the restart or repositioning of a brand. Its purpose is the brand's strategic re-alignment.

Additional Information

•  Brand proliferation refers to the phenomenon when a company creates and markets new products and line extensions that are a little different from the existing products.

Hence, the correct answer is (A), (B) and (C) only.