Which segment do e-Commerce sites like Flipkart, Tatacliq belong ?

The correct answer is: option 2: B2Cs

Concept:

Flipkart, Tatacliq, Amazon, etc., are examples of **Business-to-Consumer (B2C)** e-Commerce platforms. In this model, businesses sell products or services directly to end consumers through digital platforms.

B2C (Business to Consumer):

• Businesses (like Flipkart, Tatacliq) act as sellers
• Consumers purchase goods directly from the business
• Most common form of e-commerce

Explanation of options:

• Option 1 – B2Bs: ❌ Business to Business (e.g., Alibaba for wholesale)
• Option 2 – B2Cs: ✅ Correct. Flipkart and Tatacliq sell directly to consumers.
• Option 3 – C2Bs: ❌ Consumer to Business (e.g., freelancing platforms where individuals offer services to businesses)
• Option 4 – C2Cs: ❌ Consumer to Consumer (e.g., OLX, eBay where individuals sell to each other)

Hence, the correct answer is: option 2: B2Cs