Which one of the following is not true for Mass Marketing? 

Mass Marketing does not deal with customers directly.

1. Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal to the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.
2. Mass marketing has very little direct contact with its customers and must distribute its product through various retail outlets alongside its competitors.
3. Communication is impersonal, as evidenced by its national television and print advertising campaigns, couponing, and point-of-purchase displays.
4. The success of mass marketing is contingent on the probability that within the huge audience exposed to the marketing strategy there exist sufficient potential customers interested in the product to make the strategy worthwhile.