Given below are two statements:

Statement I: The semiotic approach in communication emphasises the manipulative power of the text.

Statement II: It is the ideological approach that questions the basic value systems in different societies in order to help seek a new humanism.

In light of the above statements, choose the correct answer from the options given below: 

Key Points

 Statement I: The semiotic approach in communication emphasizes the manipulative power of the text.

• The semiotic approach, also known as the semiotic analysis or semiotics, is a theoretical framework that focuses on the study of signs, symbols, and meaning-making.

• It examines how signs and symbols are used in communication to convey messages, and it recognizes the potential manipulative power of texts in influencing the audience's perception and interpretation.

This statement is true. 

Statement II: It is the ideological approach that questions the basic value systems in different societies in order to help seek a new humanism.

• The ideological approach in communication involves analyzing and questioning the underlying ideologies and belief systems that shape communication processes and social structures.
• It aims to uncover power dynamics, social inequalities, and cultural biases embedded in communication practices and systems.
• By challenging and critiquing existing ideologies, this approach seeks to foster a more inclusive and equitable society.

This statement is also true. 

• Both statements highlight different aspects of communication theory and approaches. The semiotic approach focuses on the manipulation of text and meaning, while the ideological approach aims to question and challenge dominant ideologies for social transformation. Both approaches play a significant role in understanding communication processes and their societal implications.

Therefore, the correct answer is 1) Both Statement I and Statement II are true.