Deliberate sampling is also known as _______.

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UGC NET Library & Information Science Paper 2 - 11 Jul 2022 Official Paper
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  1. Random Sampling
  2. Purposive Sampling
  3. Systematic Sampling
  4. Quota Sampling

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Option 2 : Purposive Sampling
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
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The correct answer is Purposive Sampling.

Key PointsDeliberate sampling

  • It is a non-probability sampling procedure.
  • It is also called purposive sampling or deliberate sampling or judgment sampling.
  • The researcher selects the sample based on his/her judgment.
  • The researcher believes that the selected sample elements are representative of the population.

Additional InformationRandom Sampling

  • It is the basic sampling procedure where each unit in the population gets an equal chance of being included in the sample.
  • It is chance sampling or probability sampling.

Systematic Sampling

  • In this case, one selects the units in a fixed interval.
  • The most practical way of sampling is to select every 15th name on a list, every 10th house on one side of a street, and so on.
  • In such a design the selection process starts by picking some random point in the list and then every nth element is selected until the desired number is secured.

Quota Sampling

  • In this procedure, the population is divided into groups based on some characteristics such as gender, age, education, religion, income group, etc.
  • A quota of units from each group is determined and the actual selection of items for the sample is done through the researcher’s judgment.
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