Both qualitative and quantitative research are concerned with

Concept:

• Quantitative methods systematically measure variables and test hypotheses.
  • Quantitative research deals with numbers and statistics.
• Qualitative methods explore concepts and experiences in more detail. 
  • ​Qualitative research deals with words and meanings.

Key Points

• Analysis of qualitative data is the process of systematically organizing the information collected from the field.
• In a study typically following a qualitative approach, data analysis is a fixed stage/step, and the data analysis techniques are more or less decided in advance.
• Whereas in a qualitative study, deciding about the data analysis strategies is very crucial and depends upon the thinking and creativity of the researcher.
• Once the data analysis strategy is decided, the next task to be done involves three concurrent flows of activity - data reduction, data display, and drawing conclusion and verification.

Data Reduction:

• The first step in analyzing qualitative and quantitative data involves data reduction.
• Data reduction means summarizing, choosing the basic things, focusing on important things, look for themes and patterns.
• Data reduction is the transformation of numerical or alphabetical digital information derived empirically or experimentally into a corrected, ordered, and simplified form.

Thus, we can say that both qualitative and quantitative research is concerned with data reduction.

Additional Information

• Data uniformity  For the data to be of any use during analysis, all the measurements must be uniform, i.e. all in kilograms or all in pounds.