The internet’s latest obsession and she’s all dolled up like a justwed bride! Welcome Labubu Bhabhi, the desi version of Pop Mart’s internet-famous Labubu doll, which is ruling Indian Instagram with its quirky, outlandish, and surprisingly cute makeover.
In one such reel posted on the Instagram store by @24thspoke, Labubu in a keychain, is all wrapped up in a traditional red-and-gold saree and bridal-type jewellery. And, like an icing on the cake, Labubu’s wide-eyed expression and toothy, wild smile now occurs courtesy Indian bridal poise. The reel went viral immediately, garnering more than 146,000 likes, with thousands of comments that ranged from wedding jokes to memes. One of them jokingly asked, “Tatya Vichu ke sath shaadi hai??
While another individual commented, “Labhpreet Kaur” calling the creepy doll with an Indian name, another individual commented, “Bhabhi meri bhoot wargi” laughing out loud in the comments.
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To the general public, Labubu is a blind-box artist doll from Pop Mart’s “The Monsters” series originally imagined by artist Kasing Lung. The intentionally creepy-cute appearance of the doll with big eyes, pointed teeth, and fuzzy ears is cult, particularly among Gen Z collectors and toy figures’ fans. In India, that craziness has taken on its own cultural twist, one where the strange turns wondrous and the unheimlich turns bhabhi.
What is interesting is the way this little, eerie character is now being utilized as a tool of creativity and cultural expression. It’s no longer just an easy collectible any more, Labubu is now a personality, a meme, even a bride. As the Labubu Bhabhi mania gathers momentum, it’s a testament to a very Indian method of accepting trends, with humor, sentiment, and plenty of desi drama.
In a world filled with sleek influencers and perfect appearances, Labubu Bhabhi stands out as the oddity, loud, quirky, humorous and that’s why everyone is falling in love with her.
